Creative Convo week was set up by the University where professionals visited and spoke about their work. This was a new experience for exploring other career paths that brach out of graphic design. For example, Bafic became a film producer, and he had the qualifications of a graphic design degree.
Valentina Egqainl Medina
Valentina Egqainl Medina studied Fashion Design in Berlin, after her studies went from job to job. Medina realised this wasn't what she wanted to do, and found it challenging working in a team where people were to themselves.
Medina decided to go do a Masters in Journalism at University of Arts London. After this, she started doing jobs for free, as a result, Medina decided to creative her own stuff as she was already working for free.
Suspira is a publication created by a team of creatives, Medina and two other graphic designers. Suspira main focus is horror. The publication also questions the role of women against men; how women are perceived as fragile but do have a dark, tempered side too. The publications explores the feelings of fear and desire- explores experiences, emotions and feelings.
Another concept are of clowns; how the notion of clowns are originally friendly and how it has evolved to becoming more of a fear and phobia.
The format for the brand is consistent: consistent embossed logo and paper format.
The contextual research are horror publications exploring more punk, grungy aesthetics. This idea has been developed through working with graphic designs as they have incorporated a more sophisticated, glamour element towards the publication.
"Networking is key, by reaching out to people, you have to have an element of trust with workers to produce the best content."
Creative production from freelance to start-up.
Andrew Odong is a producer. Originally graduated with a science degree, Physics and Astronomy- University of Leicester.
"Creativity is the future".
The goal is to have a certain purpose with creativity; to help people with their lives.
Brands are seen as perfect, invisible, when fact it is just a group of people behind the brand.
Transferable skills; communication, research, project management, networking Business Acumen
Works Freelance, brands Odong has worked with is Spotify, Shout out Network, BFI Flare- LGBT Film and Events.
The important thing to remember is what value your work is going to impact individuals.
Why Odong set up a company?
Profound desire to create something bigger than your own self.
Create an ideal brand not just a personal brand, something can stay in legacy, that can live beyond the person.
Name: Pesa Productions, the name came from his grandad but means money in swaleli.
Pesa Productions focuses on events, film, photography and Podcasts.
Brands worked with is I-D, Intern, Interview, 1Granary, we work, Modern Matter.
Worked with Julie Vergez, creative producers.
Worked with Janmis Birsner, film production
"There is a lack of representation in media but we need to be active"
Producer is someone who puts the pieces together and orchestrates the content. The producers role brings the director innovation to reality. Can the concepts adapt to reality and create any sense of value.
The director is the painter, adapts these creativity.
5 things you should know
*Value- based networking
*Identiy your value
*Customer and client experience
*Ideas are useless without action.
*Find your advocates.
"Learn your lessons and be yourself"
Commission
Chris and David are the co-founders for Commision. Commission is a graphic design studio which focuses on branding. The brands who Commision have worked with are usually: fashion, design, lifestyle, wellness, hospitality, and technology. Fashion is the main focus.
Rimowa
Commision designed a new visual identity for the brand Rimowa. Designed to celebrate the iconic company's 120th anniversary, the new branding aims to help strengthen Rimowa's position as the leading global manufacturer of functional luxury luggage.
Commision designed the brand identity, packaging, and online shop for the wax candle company, Espelma. Espelma is inspired by founders Clara and Claudia's long summers spent their grandmother's house near Barcelona as children. This inspired the approach to the packaging. The box form on that of a story book with a cover that features tactile shapes in silicone that which imitate a wax spill.
Unfolded
Unfolded is a brand for the Germans Print Festival. Commission designed the identity and invitation design for Unfolded Design & Print Festival.
The invitation were presented in the purest way a sheet of paper could. A single fold and removal of paper from the sheet created the graphic word mark.
A special mailer box was created to store the delicate invitations for unfolded Design & Print Festival to ensure they were delivered intact. The mailers were finished in Gmund's vibrant Action Pastel Heart Attack paper bonded to fluted card. Each edge of the mailer box was screen printed n a thick gloss black raised ink.
Franklin Till
Franklin Till is a materials and colours agency. The concept plays with colour and material, allowing the designs of the business cards to vary in colour and fabrics medium. The use of this concept of colour and material variation defines the core area of their expertise: colour and material.
The website plays with the idea of colour acting as a background. When clicking on the image, the image becomes visible. The use of the blurring effect introduces a new technical technique, this will help develop my practice further by exploring backgrounds which are colourful, complex but are eligible.
"There is no point being a good graphic designer if you cannot sell your work."
The portfolio has to be presented and visualised in an important way. Documenting your work is one of the most important parts of any Graphic design project. If you do it well, this will lead you to the next project.
An example of presentation is the project Old Spike Coffee Roasty
Commission explored existing coffee brands and saw they had the similar aesthetics of being in brown bags. The challenge was to create a more luxuries approach to coffee branding and explore how fashion document their work in a luxuries, sophisticated way. Commission decided to approach this brief through the fashion aesthetic as this will allow the brand to stand out from generic coffee brands.
Old Spike
The goal with the brand design is to create something new and memorable. The newly developed brand mark- a broken rock, was from a simple backstory: the roasters sits on the site of an old workhouse, often called a 'spike' as workers would break rocks over metal spikes in exchange for food and board.
The broken rock and bold type form a raw and unforgiving brand mark, softened by luxurious print finishing. The mark is foiled as a 3D sculpted emboss on the face of slim card box, inspired by boutique retail bags.
Packaging
A range of retail coffee bags were created, alongside wholesale packaging, a suite of stationary, signage and a ripstop retail tote.
How to approach presenting your work?
First create a moodpboard of how other designers present their work. Revisit previous work and improve the presentation. This can be through Art Direction, finding objects which create a more fun composition.
Other Approaches
Haw-lin services
Haw-lin services is a multidisciplinary creative studio which provides creative direction, photography and graphic design. The process from Haw-in is focused on research on research, concept development, and iterative/ fluid collaboration. Haw-lin was founded in 2013 by Jacob Klein and Nathan Cowel. Haw-lin also have the approach by creating mood boards.
Veronica Ditting
Studio Veronica Ditting is an award- winning creative direction and design studio. Based in London, the practice works with fashion houses, artists and art insitutions, and architectural firms with a wide range of projects. Veronica is the creative director of the award-winning biannual women's magazine The Gentlewoman.
Recent clients include the brands: Hermes, Adidas, Tiffany & Co, Tory Burch, Cos; and the at institutions Somerset House and Het Nieuwe Insituut.
Veronica Ditting graduated from the Gernit Rietveld Academy in 2005, Veronica has received awards and nominations from the Design Museum's Designs of the Year, the D&AD's, the Dutch Design Awards, and Magpie. Veronica lectures internationally at speaker events such as Frieze Academy; and stages workshops at design schools, including the Gernt Rietveld Academy, ECAL and Bauhaus University Weimar.
Veronica's portfolio considers the context; when it is the right time to convey these techniques. The portfolio holds a nonchalant and raw finish. Some images explore natural daylight to create a sense of
interest.
A range of retail coffee bags were created, alongside wholesale packaging, a suite of stationary, signage and a ripstop retail tote.
How to approach presenting your work?
First create a moodpboard of how other designers present their work. Revisit previous work and improve the presentation. This can be through Art Direction, finding objects which create a more fun composition.
Other Approaches
Haw-lin services
Haw-lin services is a multidisciplinary creative studio which provides creative direction, photography and graphic design. The process from Haw-in is focused on research on research, concept development, and iterative/ fluid collaboration. Haw-lin was founded in 2013 by Jacob Klein and Nathan Cowel. Haw-lin also have the approach by creating mood boards.
Berlin Biennale IX Branding
To present your work you can scan work in onto a coloured mount board.
Another way to present your work is through video.
OK-RM
OK-RM was founded in 2008 by Oliver Knight & Rory McGrath, the studio is a collaborative design studio engaged in on going partnerships with artists, curators, editors, architects, designers and institutions.
The portfolio includes a variety of backgrounds for the images. For example, one image plays with the object of an old rug. This is contrasted with a clean-white background for other image compositions. Other images explore location shots, by finding backgrounds which are marble. This idea of variation helps break up the portfolio
Image by Vivienne Westwood, Andreas Krontaler, Juergen Teller.
Studio Veronica Ditting is an award- winning creative direction and design studio. Based in London, the practice works with fashion houses, artists and art insitutions, and architectural firms with a wide range of projects. Veronica is the creative director of the award-winning biannual women's magazine The Gentlewoman.
Recent clients include the brands: Hermes, Adidas, Tiffany & Co, Tory Burch, Cos; and the at institutions Somerset House and Het Nieuwe Insituut.
Veronica Ditting graduated from the Gernit Rietveld Academy in 2005, Veronica has received awards and nominations from the Design Museum's Designs of the Year, the D&AD's, the Dutch Design Awards, and Magpie. Veronica lectures internationally at speaker events such as Frieze Academy; and stages workshops at design schools, including the Gernt Rietveld Academy, ECAL and Bauhaus University Weimar.
Veronica's portfolio considers the context; when it is the right time to convey these techniques. The portfolio holds a nonchalant and raw finish. Some images explore natural daylight to create a sense of
interest.
This is Tiffany, issue no.5, magazine design direction, spring and summer 2017
Ben Atkins
Creative Direction
Ben is an independent Art Director and Designer based in London. Ben has worked with clients such as Adidas, Apple Barber Osgerby, Burberry, Chanel, Chaumet, DKNY, Help Refugees, Hermes, LVMH, Maybourne Hotel Group Pernod Ricard, Rimowa, The New York Times, Tiffany & Co, White Chapel Gallen, Yola Metzcal.
B.Atkins portfolio consists of photography and design. Incorporating ripping pages, it is the little things that make the composition. This is useful for glued spine which are difficult to photograph, rip pages out, but also apply a digital layout if design layout is strong. Combine photography to tell a story, be apart of the design project.
Eva Cremers is a dutch designer, living in London. Originally studied International Business and then later on decided to study Graphic Design at Art Academy Minerva in Groningen.
Projects
The Happy Book
The happy book is an interactive book about happiness. The book is filled with interactive and playful elements. The purpose of the book has the intention to give you tips on how to feel happy. The book also contains elements which are happy itself. The book consist of music, pop-ups and you can interact with the elements in the book.
Open day Minerva Academy
Eva Cremers was asked to work on a design for the open days of the Minerva Art Academy 2016-2017. The piece communicates the playfulness and the dynamic atmosphere of the academy.
Internship
For the Internship Eva Cremers wanted to aim and apply to the top Agency's.
Snasks
Snasks is a graphic design agency based in Stockholm, Sweden. Eva Cremers worked with two projects one was the working with the brand Adidas. The project was to art direct and stage element which incorporated kittens.
The second project was working with Umbrella, with the project, "We've got you covered."
Eva Cremers
Eva Cremers is a dutch designer, living in London. Originally studied International Business and then later on decided to study Graphic Design at Art Academy Minerva in Groningen.
Projects
The Happy Book
The happy book is an interactive book about happiness. The book is filled with interactive and playful elements. The purpose of the book has the intention to give you tips on how to feel happy. The book also contains elements which are happy itself. The book consist of music, pop-ups and you can interact with the elements in the book.
Eva Cremers was asked to work on a design for the open days of the Minerva Art Academy 2016-2017. The piece communicates the playfulness and the dynamic atmosphere of the academy.
For the Internship Eva Cremers wanted to aim and apply to the top Agency's.
Snasks
Snasks is a graphic design agency based in Stockholm, Sweden. Eva Cremers worked with two projects one was the working with the brand Adidas. The project was to art direct and stage element which incorporated kittens.
The second project was working with Umbrella, with the project, "We've got you covered."
After Eva Cremers completed a one year internship, she then finished her final year left for graduation. In Cremers' final year, she created a certain process; setting goals, sketching, testing, improving, and testing again. Her final major project focused on the concept of Newspaper. The final production included movement of 3-D objects. This idea imitates the process of how millennial scroll down on screens. The purpose of this idea is to make news more engaging.
After graduation, Eva Cremers developed her instagram. The people who reached out through her online portfolio are: The design kids interview, Intern magazine, Man vs Machine, New York Times, and Intern Magazine. Cremers has also collaborated with Illustrator, Superfreak from Birmingham, where they have created a series called inflatable.
Eva Crema's advice
*Throw your work online
*For instagram, explore existing users which are similar to your work and use their hashtags. Also comment on people's work.
*Pinterest is a good platform to find existing work such as poster designs, it also helps develop an eye in art direction.
*Don't be afraid of 'big' designers.
*Being insecure of your work is normal.
After graduation, Eva Cremers developed her instagram. The people who reached out through her online portfolio are: The design kids interview, Intern magazine, Man vs Machine, New York Times, and Intern Magazine. Cremers has also collaborated with Illustrator, Superfreak from Birmingham, where they have created a series called inflatable.
Eva Crema's advice
*Throw your work online
*For instagram, explore existing users which are similar to your work and use their hashtags. Also comment on people's work.
*Pinterest is a good platform to find existing work such as poster designs, it also helps develop an eye in art direction.
*Don't be afraid of 'big' designers.
*Being insecure of your work is normal.
Bafic
Bafic is a designer who focuses on film and photography working with musicians. Bafic graduated from Camberwell London, studying Graphic Design. Studying Graphic design helped prepare Bafic for the industry, articulating skills for process; research and ideas. Design is everywhere and it is not defined. There are no rules to being a designer, Bafic uses his skill of Graphic design and combines this into videos and images. Videos was a personal interest, where he would explore inDesign layouts and see a sense of movement between each page, the idea of a publication being presented in a video aesthetic.
Bafic questions brands and identities, exploring what the core message is. He later on discusses how politics and and brands are just an idea. How politics can be created as a brand, in some sense politics is design, Bafic (2018).
The work produced has to be relevant to the client, Bafic talks about the importance of research, to show clients who they are, as they sometimes forget their message. Behind a brand is people, different roles are replaced and sometimes the core message can be missed. There is no core route into industry, if you have an idea, just share it and do it yourself. Keep exploring new ideas and processes for visuals, keep stuff innovative, Bafic (2018).
Bafic then questions if songs have the same impact with the visuals. Do visuals create a new interpretation of songs. The first video created was Panes- Choice Errors. This piece of video includes more standard graphic design aesthetics, for instance image and type. The video explores the theme of computers and how computers are seen as intelligent when infect it is programming. The processes explore the idea of coding.
The second video Bafic created was for Nike roundel x tfl. Nike collabted with the London Underground and created a video which has a sense of documentation. Another project Bafic worked for, is for Ebenezer. The video, straight like that reference, was made with a broken iPhone to create a glitchy image effect. This was then later on developed for the video Ask Around. The team decided to change the song the night before they were about to film. Bafic discusses how in industry changes will happen last minute, and to prepare yourself for this uncertainty.
Regular Practice
Regular Practice is a graphic design studio based in London. Regular Practice is Tom Finn and Kristoffer Soelling both hold their masters degree from the Royal College of Art in London. Their work focuses on typography; exploring cutting elements from type. This mythology is the core focus for the practice. Regular Practice engage and interrogate the technical limitations of their work.
This piece was the first piece Regular Practice collaborated together. This piece explores the mythology of pushing the element of form in type and layout.
How do Regular Practice receive work?
Regular practice first sent custom emails to people asking for work. Icon Magazine were one of the first companies to get in touch. Regular Practice created a piece called "Ian" for an ice-cream image. After this exposure, there have been 50 jobs in the past 2 years which Regular Practice have received work from.
Projects
Informa
"The process became the identity"
Informa is a publication from the University of Puerto Rico. The publication consists of reviews, interviews, and case studies. Regular Practice worked with editor Regner Ramos creating a bespoke typeface for the identity of the publication. The cover includes a blend of two colours directly on press, with the purpose of variation throughout the print run. The publication read in English and Spanish.
Tinted Window
Regular practice first sent custom emails to people asking for work. Icon Magazine were one of the first companies to get in touch. Regular Practice created a piece called "Ian" for an ice-cream image. After this exposure, there have been 50 jobs in the past 2 years which Regular Practice have received work from.
Projects
Informa
"The process became the identity"
Tinted Window
Tinted Window is a publication that focuses on one person, place or object. Each issue explores in depth detail on each subject. The publication is edited by Alex Bennett and Oscar Gaynor. The publication explores the relationship between words and form, through the experiementation of the way text is set, and how these experimentation influence the experience of reading. The headline is developed digitally from lettering found in the work of Sylvester Houedard. The publication is sold from 'Its Nice That' and 'MagCulture'.
Drawing Words
Drawing Words
Drawing words is a travelling exhibition which consists of contemporary British children illustration, which was organised by the British Council. The exhibition is booked internationally, covering countries such as Iraq, China, Chile and many more. Regular Practice developed the visual identity in close collaboration with Lauren Child. Regular studies created a surface for Lauren Childs sketch-like illustrations to be placed.
Work Marathon
Work Marathon
Work Marathon is an identity for the 2018 annual iteration of the Serpentine Gallery Marathon. The publication explores: art, architecture, activism, anthropology, literature, music, philosophy, theology and science.
Royal College of Art
Royal College of Art
Regular Practice designed the identity for the Royal College of Art end of year show. The identity is created through coding; around a built tool which allows small elements into given letterforms. Deliverables range from large scale vinyl applications on buildings, to printed maps & way-finding.
Mute Records
Regular studios collaborated with Adrian Shaughnessy, where they designed the layout of the circuit board and controllable inputs. Regular studios also printed Graphically onto the boards.
Regular Practice advice for prepping for industry
* Nothing can replace good work.
* Don't make a website in a night
* Utilise your time in education to make interesting work
* Strategise and customise your approach to people
* Go to stuff
*Documentation- presenting your work is important or else there was no point doing the work in the first place.
Evaluation
Commission was the most relevant to my practice due to, the practise focusing on graphic design within the fashion industry. The use of the layout in commission's work is clear with a sophisticated aesthetic. Some briefs which were not fashion based, such as the coffee brief, still portrayed a fashion aesthetic with the final brand design. This is relevant to my practice for briefs which are not fashion focused, they could still include this style of working to signify a voice. Commission explores media which relates to my way of working by exploring with media first to create a visual outcome. They main thing I learnt from Commission's talk was the use of presentation. The use of adapting art direction when presenting work, will create my developed portfolio to stand out. Finally, the studio explored package design which my practise could develop in and explore.
The second relevant practice was Valentina Egquainl Medina. Her practice is relevant by Medina studying fashion design originally and decided to venture a different career path. This can relate to my practice as I have other hobbies such as photography, fashion and beauty which I could possibly venture into. This also shows that their are other job opportunities available even if you do not study a specific degree. Medina focus is specific and niche, this relates to my practice on focusing n diversity and people of colour. This is relevant as it showed me where to research, such as pod casts, as well as exploring other complex topics within one theme. The overall practise was relevant as it is editorial base, this relates to y practise as this is one of the main focuses in my practise.
The least relevant was Andre Odong, just because his practise was focused on producing, however my practise is more creative focused. The talk explores the role of art direction, which I believe is more relevant to my practise. Eva Cremer discusses experience and placements, this advice is more relevant after graduation, as I have already had work experience. However, this has encouraged me to aim higher with my work experience with more established brands. Regular Practise are more graphic design focused, however this isn't as relevant to my practise as it includes skills outside graphic design such as photography. However, the talk taught me different graphic design techniques such as print.
To summarise, this experience has helped me progress in my practise through presenting my work. The notion of presentation being the importance, or else the produced work may as well not be done if no-one can see it. This will help develop my portfolio and allow my work to stand out, as I tend to not present my work to the best of my ability. To ensure my presentation skills are modified, I will have to test different approaches such as scanning and photography. The creative convo week has also opened other opportunities outside graphic design, which I perhaps wasn't sure if I could venture those. For instance, I will explore jobs more fashion based. I will apply all the skills I have learnt through creating a portfolio which is well presented and well executed. I will also research into other job opportunities which relates to photography, fashion and beauty.
No comments:
Post a Comment