Studio
Lauke Siebein
Dirk Laucke
and Johanna Siebein specialise in book and web design. Their studio is based in
Amsterdam and Berlin.
Their
inspiration for choosing the creative industry began in their childhood. For instance,
Dirk collected the Bob Dylan poster by Milton Glaser, as Dirk feels this
represented his ‘childish’ idea of an artist. Johanna influences was again from
the music industry, where she used to play the cello and was involved in a creative
community. Johanna then developed posters for the concerts she performed in.
Johanna was highly dedicated and driven towards this role.
In Dirk’s
young career, he worked for Total design. The former team leader and current
director Hans Brand said to Dirk, ‘You don’t have to prejudice on what was
beautiful and what is ugly.’ Dirk later on explains nothing is beautiful until
the meaning is explained.
In Johanna
young career, she worked for AKI where opportunities were held whiles working
abroad. However, working for this company, she felt a graphic design role model
was missing. Johanna then worked for Dirk as an intern. They later on created a
partnership.
For one of
their design briefs for designing signage for a University, they explored with
Futura and military font to create a new type face, HSD Sans. They developed this typeface
further by applying an element and repeating it to create a pattern. They
developed 7 new typefaces.
Original HSD Regular typeface created.
Adding elements and applying them as a pattern.
typeface created through the development process.
Final outcome of brands they've created for the University.
Studio
Lauke Sieben uses the techniques of holes, transparency, complexity and
layering. A type face that stood out to me, is the work they were asked to create for a
financial magazine; which their work featured on the front cover.
Rijksakademie
is a workshop created for students where they withhold events. The design has multiple
layers of meaning in a design. For instance, a practice for dentistry asked for
this logo to be hung up in their workforce.
Type they
designed for a fashion magazine company.
Aatjan
Renders is a photographer which asked Studio Lauke and Siebein to create a
logo. The company wanted to incorporate the Renders personality into the work.
Aatjan Renders was such a football fan and they incorporated that aspect into
the work.
The
flash zig zag line for the nose represents the flash in photography.
They designed
the logotype, typography, letterhead, envelopes, business cards, stickers,
an announcement card for his studio’s move and the website.
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