Studio Lauke Siebein

Dirk Laucke and Johanna Siebein specialise in book and web design. Their studio is based in Amsterdam and Berlin.

Their inspiration for choosing the creative industry began in their childhood. For instance, Dirk collected the Bob Dylan poster by Milton Glaser, as Dirk feels this represented his ‘childish’ idea of an artist. Johanna influences was again from the music industry, where she used to play the cello and was involved in a creative community. Johanna then developed posters for the concerts she performed in. Johanna was highly dedicated and driven towards this role.

In Dirk’s young career, he worked for Total design. The former team leader and current director Hans Brand said to Dirk, ‘You don’t have to prejudice on what was beautiful and what is ugly.’ Dirk later on explains nothing is beautiful until the meaning is explained.

In Johanna young career, she worked for AKI where opportunities were held whiles working abroad. However, working for this company, she felt a graphic design role model was missing. Johanna then worked for Dirk as an intern. They later on created a partnership.

For one of their design briefs for designing signage for a University, they explored with Futura and military font to create a new type face, HSD Sans. They developed this typeface further by applying an element and repeating it to create a pattern. They developed 7 new typefaces.

Original HSD Regular typeface created.

Adding elements and applying them as a pattern.

typeface created through the development process.

Final outcome of brands they've created for the University.

Studio Lauke Sieben uses the techniques of holes, transparency, complexity and layering. A type face that stood out to me, is the work they were asked to create for a financial magazine; which their work featured on the front cover.

Rijksakademie is a workshop created for students where they withhold events. The design has multiple layers of meaning in a design. For instance, a practice for dentistry asked for this logo to be hung up in their workforce.

Type they designed for a fashion magazine company.

Aatjan Renders is a photographer which asked Studio Lauke and Siebein to create a logo. The company wanted to incorporate the Renders personality into the work. Aatjan Renders was such a football fan and they incorporated that aspect into the work.

The flash zig zag line for the nose represents the flash in photography.  

They designed the logotype, typography, letterhead, envelopes, business cards, stickers, an announcement card for his studio’s move and the website.